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Case Study — Return to Freedom Wild Horses & Wild Flowers Event
Santa Barbara logo design company Gordon|Sterling collaborated with Neda DeMayo, founder of Return to Freedom American Wild Horse Sanctuary, to create a logo that connects today’s wild horses with their ancient ancestors—the first horses to arrive in America. We chose a cave-inspired drawing style depicting horses running and playing, arranged in a dynamic triangle composition. This simple yet powerful logo captures movement and perfectly embodies the wild horse mission, making it versatile for all uses.
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Each spring, Return to Freedom hosts Wild Horses and Wild Flowers, their annual fundraiser. The event initially featured a stunning image donated by photographer Laura Bold, but it lacked wildflowers. To enhance the magic, we composited it with a carefully selected stock image of wildflowers, creating a surreal and enchanting effect.
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For the fundraiser, we designed a special logo featuring a horse chasing a butterfly—a playful and joyful image that highlights the family-friendly spirit of the event. We also developed a web graphic for their site, linking visitors to more event details.
"I spent years trying to communicate concepts for a logo to various artists and graphic designers. Although they were all very talented, it was not until I met with Valerie at Gordon|Sterling graphic design that I was able to move forward with a logo to brand Return To Freedom, American Wild Horse Sanctuary™. Return To Freedom has become a leading resource for Wild Horse education and conservation. Whether it is packaging for a DVD or posters for events, Valerie creates the artwork which speaks for one of our Nation's greatest treasures, The American Mustang."
Neda DeMayo, Founder, RTF
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