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Case Study — Return to Freedom Wild Horses & Wild Flowers Event
Santa Barbara logo design company Gordon|Sterling collaborated with Neda DeMayo, founder of Return to Freedom American Wild Horse Sanctuary, to create a logo that connects today’s wild horses with their ancient ancestors—the first horses to arrive in America. We chose a cave-inspired drawing style depicting horses running and playing, arranged in a dynamic triangle composition. This simple yet powerful logo captures movement and perfectly embodies the wild horse mission, making it versatile for all uses.
Each spring, Return to Freedom hosts Wild Horses and Wild Flowers, their annual fundraiser. The event initially featured a stunning image donated by photographer Laura Bold, but it lacked wildflowers. To enhance the magic, we composited it with a carefully selected stock image of wildflowers, creating a surreal and enchanting effect.
For the fundraiser, we designed a special logo featuring a horse chasing a butterfly—a playful and joyful image that highlights the family-friendly spirit of the event. We also developed a web graphic for their site, linking visitors to more event details.
"I spent years trying to communicate concepts for a logo to various artists and graphic designers. Although they were all very talented, it was not until I met with Valerie at Gordon|Sterling graphic design that I was able to move forward with a logo to brand Return To Freedom, American Wild Horse Sanctuary™. Return To Freedom has become a leading resource for Wild Horse education and conservation. Whether it is packaging for a DVD or posters for events, Valerie creates the artwork which speaks for one of our Nation's greatest treasures, The American Mustang."
Neda DeMayo, Founder, RTF
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