Case Study — Casa Hernandez Salsa

David Hernandez wanted to honor the memory of his beloved mother, Lupe, by sharing her cherished salsa recipe with the world. I had the privilege of helping him create a logo that both paid tribute to his mother and captured the vibrant, spicy spirit of the salsa.

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David brought in a family photo, with his beautiful mother as the heart of the design. We incorporated the tagline, “From my family’s kitchen to yours,” reflecting David’s family tradition of cooking and sharing meals with friends and loved ones.

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Next, we designed the salsa label to feel rustic and homemade, with a touch of fiery warmth. Using rich reds and oranges paired with hand-drawn style fonts, we conveyed both authenticity and spice.

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The photoshoot, led by Eric Gordon of ePrep Services, was expertly styled by me, capturing the essence of the brand. David then integrated these images seamlessly into his website.

It was a rewarding and creative project, and David was thrilled with the final result. And by the way—the salsa is absolutely delicious!