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Aqua logo
Valentine's Day flyer
Gift Box and Gift Card
Valentine's day logo adaptation
Aqua interior
flip flop sale flyer
summer offerings
Spray tan poster
Aqua membership page
Merry Christmas!
Pampered Pets night
Halloween and Birthday flyer

Case Study — Aqua Nail Bar

Claudia Rucker had a vision: to open the first upscale nail bar in Santa Barbara. I met with her over lunch when it was still just an idea. Listening closely to her vision, I began developing a feminine and elegant logo for her soon-to-be Aqua Nail Bar. A glamorous mermaid was the perfect symbol—especially one with a fabulous manicure to capture the essence of her brand.

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We carried this feminine design aesthetic across all of Aqua Nail Bar’s collateral, from business cards to signage, and I also designed their website to create a cohesive and inviting brand experience.

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Thanks to Claudia’s dedication, Santa Barbara now has a clean, safe, and stylish place to get a manicure or pedicure. Aqua Nail Bar was voted Best Nail Salon nine years running in the Santa Barbara Independent’s Readers Poll.

"To say that Valerie is a great graphic artist is an understatement. She has been a key element in the marketing and branding of Aqua nail bars. She intuitively translates my ideas into any marketing element quickly. I can not imagine my business being as successful as it is without having had her be my graphic artist!"

 

Claudia Cordova Rucker, owner, 

Aqua nail bar & Boutique

 

 

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