Case Study — Aqua Nail Bar

Claudia Rucker had a vision: to open the first upscale nail bar in Santa Barbara. I met with her over lunch when it was still just an idea. Listening closely to her vision, I began developing a feminine and elegant logo for her soon-to-be Aqua Nail Bar. A glamorous mermaid was the perfect symbol—especially one with a fabulous manicure to capture the essence of her brand.

We carried this feminine design aesthetic across all of Aqua Nail Bar’s collateral, from business cards to signage, and I also designed their website to create a cohesive and inviting brand experience.

Thanks to Claudia’s dedication, Santa Barbara now has a clean, safe, and stylish place to get a manicure or pedicure. Aqua Nail Bar was voted Best Nail Salon nine years running in the Santa Barbara Independent’s Readers Poll.

"To say that Valerie is a great graphic artist is an understatement. She has been a key element in the marketing and branding of Aqua nail bars. She intuitively translates my ideas into any marketing element quickly. I can not imagine my business being as successful as it is without having had her be my graphic artist!"

Claudia Cordova Rucker, owner,

Aqua nail bar & Boutique

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Case Study — Aqua Nail Bar

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We carried this feminine design aesthetic across all of Aqua Nail Bar’s collateral, from business cards to signage, and I also designed their website to create a cohesive and inviting brand experience.

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Thanks to Claudia’s dedication, Santa Barbara now has a clean, safe, and stylish place to get a manicure or pedicure. Aqua Nail Bar was voted Best Nail Salon nine years running in the Santa Barbara Independent’s Readers Poll.