Case Study — Aqua Nail Bar

Claudia Rucker had a vision. She wanted to open the first upscale nail bar in Santa Barbara. I met with her over lunch when it was just a thought. I listened to her vision and later began to formulate a very feminine logo for her soon to be "Aqua Nail Bar." A glamorous mermaid seemed the be a natural choice, but a mermaid with a fabulous manicure, was beyond perfect.

We carried the feminine design esthetic throughout all of her collateral pieces. Valerie Oesterling generated all collateral for Aqua Nail Bar including her website design.

Claudia Rucker had a vision which has provided Santa Barbara with a clean safe environment to get your manis and pedis. Aqua Nail bar has been voted best nail salon 9 years running in the Santa Barbara Independent's Readers Poll. Way to go Claudia and her Aqua nail bar team!

"To say that Valerie is a great graphic artist is an understatement. She has been a key element in the marketing and branding of Aqua nail bars. She intuitively translates my ideas into any marketing element quickly. I can not imagine my business being as successful as it is without having had her be my graphic artist!"

Claudia Cordova Rucker, owner,

Aqua nail bar & Boutique